Zhang Yongwen, deputy Party secretary of the CPC Darhan Muminggan Joint Banner Committee, presides over the opening ceremony, on July 20. [Photo/dmlhq.gov.cn]

Traditional Mongolian ceremonies are held at the opening ceremony for the 7th Nomadic Culture Tourism Festival on July 20. [Photo/dmlhq.gov.cn]

Models in stunning Mongolian costumes stage a fashion show at the opening ceremony, on July 20. [Photo/dmlhq.gov.cn]

A concert is given at the opening ceremony, featuring the morin khuur, a traditional Mongolian bowed string instrument also known as the horsehead fiddle, on July 20. [Photo/dmlhq.gov.cn]