Baotou aluminum enterprise among top 10 in Inner Mongolia
At the eighth Inner Mongolia brand conference, Baotou Aluminum Co was once again named among the "Top 100 Inner Mongolia Brands". It even made the top 10 in terms of brand value in Inner Mongolia autonomous region.
The company has been named among the top 100 brands for the past four years, and the brand value in 2021 was assessed at 12.84 billion yuan ($2.03 billion). Brand value is based mainly on brand sales power, brand premium power and brand extension power. Sales, profits and profit margins are the most important basis for this evaluation of brand value.
In the 63 years since the establishment of the factory, the company's production capacity and product quality have continuously improved a substantial increase in product sales and corporate operating performance and creating important conditions for the sustainable development of the company. The economic and social benefits are remarkable, and the brand awareness and influence are continuously improving.
The "BTL" trademark is registered on the Shanghai Futures Exchange and London Metal Exchange. and has been named a famous trademark in Inner Mongolia for many years. The "cast aluminum alloy ingot" produced by the company has been named a Chinese famous brand product, and the main products have been named "national customer satisfaction products" in China.