A traditional Chinese costume show [Photo/Baotou news network]

A folk music ensemble is performed on stage. [Photo/Baotou news network]

People use their mobile phones to record the performances. [Photo/Baotou news network]

The 37th Deer City Culture and Art Festival in Baotou started in July and will continue until the end of September.

The Deer City Culture and Art Festival has been awarded the "Stars Award", the national government's highest honor for mass culture, and the "Top 100" title for national festivals. It has been held 36 times since 1986.

During this festival, nearly 40 performances and cultural and tourism promotion activities were held in the main venue at Arden Square.

A total of 10 branch venues at Saikhantal Park and various banners, counties and districts have carried out more than 2,000 cultural and welfare activities such as calligraphy and painting exhibitions, film screenings, community light stages, farmer and herdsmen cultural complex-style competitions, and theatrical performances, attracting audiences from across the city. The number of participants is expected to reach 2 million.

This year's festival is being held during student's summer vacation. Personalized cultural tourism activities such as research and study tours, parent-child tours, self-driving tours, wellness tours, and leisure and vacation tours have been launched one after another, and rural tourism is seeing a new boom.