On Jan 14, art and culture activities were officially launched in various shopping malls and business districts in Baotou, including literature and arts activities, theatre related activities, and intangible cultural heritage activities. More than 50 cultural and artistic events were planned to create a lively festive atmosphere.

The events were organized by the Baotou bureau of cultural tourism radio and television. The live performances aim to boost sales within the malls and business districts, as well as to create a dynamic and festive atmosphere for consumers. Literary artists, calligraphers, painters, and inheritors of intangible heritage items will participate in these activities.

These arts and culture activities will take place from Jan 14 to Feb 5, mainly at Wuyue Plaza in Hondlon district, Victory City Mall in Donghe district, Wanda Plaza in Qingshan district, and Wanda Plaza in Jiuyuan district.

Shoppers listen to beautiful folk instrumental performances.[Photo provided to chinadaily.com.cn]

Renowned calligraphers were on hand to write the spring couplets for shoppers.[Photo provided to chinadaily.com.cn]