The 2023 China Brand Value Evaluation Information was recently announced. The brand value of China North Rare Earth (Group) Hi-tech Co is 9.21 billion yuan ($1.3 billion), ranking 17th in the evaluation of metallurgy and nonferrous metals.

The public welfare "China Brand Value Evaluation Information Release," jointly organized by China Council for Brand Development and relevant authorities, lasted ten years.

Seven hundred twenty brands’ value evaluation information was finally released this year, with the total brand value reaching 10.15 trillion yuan.

China North Rare Earth (Group) Hi-tech Co is a pioneering enterprise in the rare earth industry integrating production, scientific research, and trade. The company has established the world's most extensive rare earth raw material production base and rare earth functional materials manufacturing base and built a whole industrial chain system of "rare earth smelting and separation, intensive processing of new materials, terminal application".

In recent years, North Rare Earth has strengthened its brand building and boasts 183 registered and 15 international trademarks.

Among them, the Bayan Obo trademark won the honor of China's well-known trademark and the list of Inner Mongolia Top 100 Brands in 2022.