The grand opening ceremony of the first Darhan Muminggan Joint Banner Grass and Livestock Products Trading Conference kicked off in the banner, Baotou city, on Nov 29, and a high-quality development forum for the grass and livestock industry was held simultaneously.

Officials from the city and banner levels, industry experts, and company representatives participated in collectively supporting the high-quality development of the grass and livestock industry in the banner.

The attending officials jointly inaugurate the two events. [Photo/WeChat account of Darhan Muminggan Joint Banner]

The banner boasts a natural grassland area of 23.38 million mu (1.56 million hectares). The number of livestock stock is generally stable at around 1.5 million.

As a typical agricultural and pastoral area, the banner has abundant grass industry resources, excellent quality grass and livestock products, and a forage self-sufficiency rate of 60 percent.

The forum featured contributions from various industry experts, including Du Lixin, president of the China Sheep & Goat Industry Association. These experts shared valuable insights into the development trends of the grass and livestock industry, providing practical suggestions tailored to the specific development situation of the banner region.

Participants visit the Yuanxin Livestock Trading Market in the banner for on-site inspections. [Photo/WeChat account of Darhan Muminggan Joint Banner]

During the conference, a total of 20 companies reached cooperation agreements and signed collaborative contracts. [Photo/WeChat account of Darhan Muminggan Joint Banner]

In an effort to boost the visibility of local quality products, the campaign maximized the influential reach of social media. As part of this initiative, "Darhan Muminggan Good Product Recommender" certificates were conferred upon 10 social media influencers in recognition of their contribution to promoting these products.