The Baotou food section of the Jiangsu Consumer Goods Festival. [Photo/Baotou Daily]

From Jan 4 to 6, the Baotou bureau of commerce organized six local companies in Baotou city, including Inner Mongolia Xianyangcheng Catering Co and Baotou Longju Agriculture and Animal Husbandry Technology Co, to bring over 50 varieties of local specialty products to participate in the inaugural "Jiangsu Consumer Goods Festival" in Nanjing city.

The event included both online e-commerce sales and offline special exhibitions. Consumers got to choose from a selection of high-quality Baotou products, including beef and mutton, organic astragalus, and buckwheat noodles, through both online and offline channels.

At the venue, the Baotou booth attracted a crowd, and salespersons enthusiastically introduced products to consumers. Participating Baotou companies stated that the event effectively helped Baotou specialty products expand in the southern market.