Baotou residents select goods during the 2025 Spring Festival Shopping Season. [Photo/Baotou news network]

The Baotou King of Chess Tournament and the 2025 Spring Festival Shopping Season launched at Donghe Wuyue Plaza on Dec 21, drawing more than 20 enterprises that offered a wide range of discounts and deals. Shoppers were greeted with generous promotions that brought real value and excitement, signaling a boost to the city's consumer market.

Hosted by the Baotou bureau of commerce, the event will run until the Lantern Festival in 2025. According to Jin Yongli, deputy director of the bureau, this city-wide campaign will extend to nine commercial centers, encompassing supermarkets, dining establishments, housekeeping services, and cinemas. Businesses are slashing prices even further to offer consumers unprecedented savings.

To enhance access and awareness, the commerce bureau is also establishing a dedicated online section to centralize discount information from participating companies, making it easier for residents to stay informed. The launch of digital consumption vouchers aims to stimulate spending and maintain strong market momentum.

"I came to the event today and saw so many retailers offering great deals. It was hard to resist," said An, a resident. "I bought several bottles of wine at a price I've never seen before."

Baotou continues to innovate in building immersive shopping experiences, tapping into local demand, and shaping a citywide celebration of spending that benefits everyone.