The Inner Mongolia Baotou Sales Branch of China National Petroleum Corporation (CNPC) recently organized a specialized training program on new media communication for its publicity committee members and writing staff members. The session focused on core concepts of new media, content creation for platforms such as WeChat public account, video shooting and editing, and news writing techniques. 

Participants engaged in hands-on video production and group discussions, gaining practical skills in digital storytelling. The company stated that such training will be further expanded to help employees better adapt to the new media environment and improve the effectiveness of corporate communication.