The 15th annual meeting of the China Brand Festival kicks off in Hohhot, Inner Mongolia autonomous region on Sept 11. [Photo/Inner Mongolia Daily]

The 15th annual meeting of the China Brand Festival kicked off in Hohhot, capital of North China's Inner Mongolia autonomous region, on Sept 11.

Since its establishment in 2007, the China Brand Festival has been successfully held 14 times in large and medium-sized cities across the country, providing an important platform for domestic independent brands to exchange, learn from each other, and expand their influence.

This year's festival has invited more than 1,000 political, business, and academic professionals from across the country.

It aims to provide suggestions for brand building in Inner Mongolia and empower the region's high-quality development through summit dialogues, industry forums, investment promotion, and visits.

Wang Lixia, chairwoman of Inner Mongolia, addresses a speech at the annual meeting. [Photo/Inner Mongolia Daily]

At the opening ceremony of the annual meeting, Wang Lixia, chairwoman of Inner Mongolia, delivered a speech, saying that Inner Mongolia is exploring a new path of high-quality development based on ecological priorities and sustainable development.

In recent years, Inner Mongolia has been working to implement its brand strategy and has actively created a healthy business system, which has provided fertile ground for brand growth.

Wang expressed hope that more enterprises would invest and start businesses in the region in the future.