The promotional video played at Times Square in New York. [Video/Baotou daily]

A national intangible cultural heritage promotional video appeared on the big screen at Times Square in New York on May 15, promoting Chinese intangible cultural heritage to the outside world.

A piece of art created by the Darhan Muminggan Joint Banner Media Center in Baotou, Inner Mongolia autonomous region, is featured in the video. 

The promotional video was also launched simultaneously on the Xinhua News Agency client, Baidu app, and outdoor large screen of the Beijing Railway Station.

Intangible cultural heritage is an important part of China's traditional culture and a vivid testimony to the longevity of Chinese civilization.

This promotional video shows a mix of traditional culture and modern life and is a dialogue between ancient civilization and contemporary youth.

The video features a variety of intangible cultural heritage techniques – including dough sculptures, dragon-headed centipede kites, and woodblock New Year pictures – telling the stories of intangible cultural heritage treasures in various places and showcasing the unique skills of a variety of people.