Innovation model creates wealth

Flocks of sheep at Sonid Right Banner's Saihantala town. [Photo provided to Chinadaily.com.cn]

Every step of industrial development requires production organization and product processing technology innovation. At Mengyang Co’s Helin facility, every industrial link, including sheep breeding, slaughtering, processing and packaging, can be seen from a big monitoring wall. This allows the whole process to be controlled and tracked.

The facility has integrated scale ecological pasture construction, organic fodder processing, sheep breeding and organic meat product processing, forming an integral modern ecological industrial chain.

The company has introduced bank and bonding companies to form a sheep-based system that involves facilities, companies, herdsmen, banks and underwriters. The company will seek loans from financial partners and provide experienced cooperatives or herdsmen with good quality breeding sheep for free. The cooperative or herdsman who receives the breeding sheep should offer a three-month-old lamb to the company per year for three sucussivesuccessive years, then it can keep the breedingsheep.

Moreover, the company will offer specialized technicians and equipment as well as immunization service to help breed sheep. The business model has effectively solved the money problem of cooperatives and herdsman, reduced breeding risks and enabled herdsmen to make money with small start-up capital. In addition, the company has set up a red line price. When the market price is below the red line, the company will make purchases at the red line price to ensure its partner’s benefits.

The company introduced a cutting-edge slaughtering line from Australia, a severance unit from Germany and a vacuum package unit from the US. It applied a subcooling acid discharge process, integrated organic breeding, fine process and sales, and upgraded safety management to ensure mutton quality and safety.