Media gathered in Chifeng, North China's Inner Mongolia autonomous region on June 10 to attend "2015 Journey in Beautiful China-Inner Mongolia", jointly organized by China Tourism News, the Inner Mongolia Tourism Bureau and online travel agency tuniu.com.

Opening ceremony of "Journey in Beautiful China-Inner Mongolia" in Chifeng on June 10. [Photo/China Daily]

These media from news groups like chinadaily.com, people.com.cn and xinhuanet.com will visit scenic spots in Chifeng, Hulun Buir and Arxan, in the east of Inner Mongolia, over eight days to discover and publicize the region's scenery.

This is the sixth stop of the activity this year after Guangxi, Tibet, Suzhou in Jiangsu and Fushun in Liaoning.

Matouqin or horse-head fiddle performance at the opening ceremony of "Journey in Beautiful China’s-Inner Mongolia" in Chifeng on June 10. [Photo/China Daily]

Since "Journey in Beautiful China” launched in 2013, media groups have visited more than 20 scenic spots in different provinces and regions, which have been further introduced and promoted by thousands reporters, photographers and famous bloggers, according to the China Tourism News.