The rapid growth of e-commerce in recent years has brought good news to rural people in the city of Baotou, Inner Mongolia, by helping create new jobs and boost income for them.

This past December, Baotou opened Inner Mongolia's first online shopping service center for the Suning Co, a commercial goods giant, in its Shiguai district, and it also set up numerous stations for e-commerce across the city.

The Internet has given rural people much easier access to industrial products, while serving as a sales channel for farm produce.

And, today more farmers are getting Internet access and starting their business with online shops, selling their own special goods, souvenirs and products across China. Customer feedback also makes farmers know more about market’s needs and adjust their selling strategy.

In commenting on the changes brought by e-commerce, one farmer in the Shiguai district says, "It not only changes our way of thinking, but also our lifestyle."