Officials and journalists attend a press conference, focusing on the 26th Golden Rooster and Hundred Flowers Film Festival, held by the information office of Hohhot municipal government in Hohhot on Feb 15. [Photo/people.cn]

The film festival contains an opening ceremony, an evening gala, a nominations ceremony, a red carpet event, and an awards ceremony.

The film festival will also release outstanding movies from all over the world and some films made by members of China’s ethnic groups.

Also, the organizers will hold several forums concerning the film industry, special effects, and film reviews.

As China’s version of the Academy Awards, the Golden Rooster and Hundred Flowers Film Festival is being sponsored by the China Federation of Literary and Art Circles, and the China Film Association.

The festival aims to honor excellent films and individuals for their devotion and creativity in the film sector, and for further promoting China’s film industry.

The Golden Rooster awards are also called “expert awards” for the film nominees are selected by reputed artists and professional film reviewers, while the Hundred Flower awards are chosen by the public.

As the host city, Hohhot can present its hospitality and unique culture to filmmakers from China and aboard. It’s a golden opportunity for Hohhot as well as the whole region to boost local art industries, according to He Jingdang, deputy director of the executive committee of the film festival.

He Jingdang, deputy director of the executive committee of the film festival, introduces the preparatory work for the 26th Golden Rooster and Hundred Flowers Film Festival held in September, at a press conference in Hohhot on Feb 15. [Photo/people.cn]