Attendees celebrate the opening of the 17th Fisheye International Film Festival in Tongliao, a city in North China's Inner Mongolia autonomous region, on Aug 6. [Photo/people.com]

The opening ceremony for the 17th Fisheye International Film Festival, was held in Tongliao, Inner Mongolia autonomous region on Aug 6.

Sponsored by the Publicity Department of the Party Committee of Inner Mongolia autonomous region and Neimenggu Radio and Television (NMTV), the festival ran for five days and concluded on Aug 10.

Nearly 100 media representatives from China, Russia, Mongolia, Japan, South Korea, and other countries gathered in Tongliao's Horqin Grassland to participate in the TV program exhibitions, forums, and exchanges.

It aims to showcase Inner Mongolian longstanding traditional culture and ever-changing developments to media representatives of other countries to entice them to spread Inner Mongolian stories abroad.

During the event, attendees exchanged ideas on different categories, including documentaries, folk music videos, animation, feature films, and short mobile phone videos.

The Fisheye International Film Festival was initiated by the AIST television station of Irkutsk, Russia in 2002. The main members of the festival are media organizations from Russia, China, Mongolia, Japan, and South Korea. NMTV is one of them. The festival is held every year and organized by members in turn.