The 2024 Inner Mongolia Tourism Development Conference is held on June 30. [Photo/Inner Mongolia Daily]

The 2024  Inner Mongolia Tourism Development Conference was held in Hohhot, the autonomous region's capital, on June 30.

Guests including Zhang Xu, chairman of the World Tourism Alliance, and Wang Xiaofeng, President of the China Intangible Cultural Heritage Protection Association, delivered speeches at the opening ceremony.

During the conference, Inner Mongolia's tourism ambassador, Sarina, endorsed and promoted tourism in the region.

Leading travel agencies such as Ctrip, Tongcheng, Mafengwo, and social media platform Xiaohongshu (Little Red Book) pledged support for the high-quality development of Inner Mongolia's tourism industry. They unveiled initiatives like "Explore Inner Mongolia with a Click on Gaode Map" and summer boutique travel routes, while kicking off the "Promise on the Grassland" campaign.

The 2024 Inner Mongolia Tourism Development Conference is held on June 30. [Photo/Inner Mongolia Daily]

Inner Mongolia boasts magnificent natural landscapes, a rich history, and unique ethnic charm. The region aims to enhance its appeal as a top destination for road trips, camping adventures, holiday getaways, and wellness retreats.

Through a focus on uniqueness, cultural experiences, industry integration, service excellence, talent cultivation, and effective promotion, Inner Mongolia is set to transform from merely an attractive tourist destination into a powerhouse of the tourism industry.

The Inner Mongolia Tourism Development Conference is held on June 30. [Photo/Inner Mongolia Daily]