A tourist poses for a photo with a reindeer. [Photo/Grassland Cloud]

The 2025–26 ice and snow tourism season of North China's Inner Mongolia autonomous region is set to open on Nov 6 in Genhe, Hulunbuir city.

Building on the region's signature "China's Cold Pole" and "Aoluguya" brands, the event will feature unique winter experiences, including reindeer-sled adventures, snowfield off-road expeditions, forest weddings, and cold-pole cuisine.

With the theme of "Embracing the North's Winter Magic", the event invites travelers from across China to join in the snowy fun and celebrate the beauty of Inner Mongolia's winter landscapes.